Like many great innovations, Nouveau Cosmeceuticals was the result of one individual’s quest for some answers.

In the 1990’s, as many baby boomers entered the middle years of their lives, concern about skin care and skin damage created a demand for a new type of skin care product. Doctors and scientists began to develop cosmeceuticals - cosmetic pharmaceuticals - which could both beautify and rejuvenate skin.

Among these concerned customers, Ace Hawkins was also looking for the ideal product. But frustrated by experiences common to these consumers, Ace abandoned her hunt for the perfect product and decided she would create her own. In 2002, with the development of its first formulation, Nouveau Cosmeceuticals was born.

Today, with the success of Nouveau’s early offerings, the company’s cutting edge products deliver phenomenal results. And by establishing Nouveau solely as a direct sales company that is built upon a web-based ordering system and a streamlined distribution process, Nouveau is able to focus its funds on developing its products and cultivating its consultants.

With its simple but powerful skin wellness systems, Nouveau aims to define the cosmeceutical industry. With its efficient and effective distribution design, Nouveau is aiming to redefine the direct selling industry. Nouveau is committed to the idea that it is the products and the people that set it apart from the rest.