In 1956, Jan and Frank Day founded Jafra out of their home in Malibu, California. They wanted to create a company where a woman could be seen for her true value. This new company, Jafra, would be dedicated to helping women achieve their dreams. It would also allow them to focus on the things that are important to them, like spending time with their families and having no limitations to what they can achieve.

Today Jafra's leadership remains committed to helping women empower themselves and attain their dreams of financial success and independence. Our superior products and our mission to empower women have helped to make Jafra the dynamic company we are today. Jafra is dedicated to helping women define themselves, for themselves.

For our incredible team of Independent Beauty Consultants, we strive to enrich their lives by providing a wealth of opportunities for financial security and personal growth. That is why we offer income building programs, effective business training and exciting rewards. For clients, our goal is to provide the best beauty products and deliver them in an innovative, personal manner. Our desire is to help every woman build a greater sense of well-being, confidence and self-esteem through products that enhance their individual beauty. We aim to provide rewarding careers for our employees in an environment that encourages philosophy before results.